In March 2025, I worked with Loop and Lionsgate Studios to promote their upcoming movie in the John Wick universe: Ballerina. How? Simple! By livestreaming someone blasting a wall of ice with a chat-activated flamethrower.

To participate, viewers typed 🔥's in the chat to fuel the "flame meter," which was unleashed after it filled. Participants were entered to win prizes like movie tickets, TVs, or a trip to the world premiere in London. When the wall of ice fell, the trailer was unlocked.

My job was to design the waiting room that loops before the stream starts, the graphics that play throughout the stream to announce new prizes and their winners, and the flame meter that shows viewers the current charge level.

I based the livestream waiting room on the control room seen in the film, which is full of old computers, old phone patchboards, and a pneumatic tube system for delivering messages.

The entire control room (chairs, the tube system, the patchboards, shelves, everything) was modeled by me. I also hid several of the continental coins used in the movies around the scene for eagle-eyed fans to find.

The livestream was narrated by a text-to-speech voice that mimicked the operator of the control room in the film. We used her old computer as inspiration for most of the graphics in the show.

The flame meter (2x speed)

When the flame meter filled up from sufficient emoji-spam, it turned fiery orange and depleted while the flamethrower was active. "Bounties" unlocked to win as the cycle repeated.

Huge shoutout to the team at Loop (especially Ness, Rob, Luke, and Nick!) for pulling this off! I just did the graphics, they produced and livestreamed the whole thing in collaboration with Lionsgate. Over 50,000 people watched the stream live, despite Lionsgate doing it first thing in the morning for some reason? Anyway, thanks for reading!